Learning Toys.

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Beep beep! Everyone's favorite word-loving bird takes baby on a road trip to meet all sorts of vehicles and begin connecting words, sounds, and images.

• 5" x 5"
• 20 pages

The adorable BabyFirst characters are here to help kiddos get acquainted with the many shapes in their world. Using fun illustrations in vibrant colors, Tec the Tractor, VocabuLarry, Peek-a-Boo, and friends present circles, squares, stars, and more—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

Now is the time to start fostering a love of reading. This sweet board book helps babies get acquainted with 20 different animals from around the world using bright colors, adorable images, and simple words, all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Bring home a best buddy for life with this VocabuLarry Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable stuffed Larry toy provides little ones comfort and companionship from daytime to naptime. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 8.5"
• Polyester
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Make playtime a hoot and a holler with this Peek-A-Boo Talking Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed Peek-A-Boo toy yawns, giggles, speaks, and plays music (including the Peekaboo I See You! theme song) with five touch points on his hands, feet, and tummy. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 14"
• Requires 3 AAA batteries (included)

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Introducing - your favorite rockstar, GaaGaa, now available in a singing cuddly plush toy! Your child will love hugging and singing along to their favorite songs. Collect them all today!

Keep your little one laughing during playtime with this GaaGaa (Googies) Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GaaGaa toy sings a song when squeezed. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 10.5"
• Requires 3 AG13/LR44 batteries (included)
• Song - Sometimes You Can Tell How I Feel. Listen to this song

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.

Introducing - your favorite rockstar, GiGi, now available in a singing cuddly plush toy! Your child will love hugging and singing along to their favorite songs. Collect them all today!

Keep your little one laughing during playtime with this GiGi (Googies) Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GiGi toy sings a song when squeezed. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 10.5"
• Requires 3 AG13/LR44 batteries (included)
• Song - My Face Song. Listen to this song

GiGi is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.

BOOST EARLY LEARNING and speech development with babyfirst Singing GoGo Interactive Toddler Learning Toy. Soft, cuddly and engaging, this beloved plush toy is inspired by one of our most beloved characters from the GooGoo, GaaGaa and Googies TV shows. With just a warm hug from your little boy or girl, GoGo will lead your little one in a chorus of Counting Fruit & Veggies. 

STIMULATE YOUNG BRAINS with a catchy tune from our vibrantly colored GoGo Talking Toy for toddlers 1-3 years old. As your tot masters the familiar medley, they will also be developing important counting skills and experimenting with language and the sounds they can make. 

COUNTING FRUIT & VEGGIES is a catchy little tune that is irresistible to children. Straight from our Googies cartoon, GoGo leads your tyke in counting from 1 to 10. Using watermelon, bananas, grapes, blueberries and other finger foods your child knows and loves, GoGo shows how numbers relate to quantities in a way little minds can grasp. 

10.5” SOFT BABY PLUSH TOY is the perfect size for little learners to carry from room to room, snuggle with at nap time, and take along to visit the grandparents. Our electronic early development toys that encourage speech and basic counting make learning seem like child’s play. An affectionate squeeze activates babyfirst GoGo Singing Toy so it is easy for a baby to enjoy. GoGo Musical Toy runs on 3 AG13 / LR44 batteries which are included.

GoGo is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.