Under $10

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Bring home a best buddy for life with this Peek-A-Boo Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable stuffed Peek-A-Boo toy provides little ones comfort and companionship from daytime to naptime. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 5.5"

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Peek-a-Boo introduces his animal friends by playing his favorite game! Little ones will love to discover who is hiding behind the flaps as they learn about life on the farm.

• 7" x 6"
• 12 pages

Soft, huggable Rainbow Horse provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 8"

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

Get your little one a friend to take on all their adventures with this Mini VocabuLarry Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable, packable Larry toy is perfect for little hands and playing on-the-go. Inspired by one of our most popular characters, this small plush toy is sure to be a playtime favorite for any child for years to come.

• 5.5"

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Beep beep! Everyone's favorite word-loving bird takes baby on a road trip to meet all sorts of vehicles and begin connecting words, sounds, and images.

• 5" x 5"
• 20 pages

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"

Get ready for giggles with this GooGoo Bouncing Ball from babyfirst™. Featuring a world of motion and sound, this motorized stuffed GooGoo ball rolls and bounces on its own and plays the opening song from the TV show GooGoo. Parents will love the important moving, crawling, and gross motor skill development that happens as children interact with this playful jumping ball.

• 4.5” H x 4.5" L x 6" W 
• Requires 3 AAA batteries, batteries included
  

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

The adorable BabyFirst characters are here to help kiddos get acquainted with the many shapes in their world. Using fun illustrations in vibrant colors, Tec the Tractor, VocabuLarry, Peek-a-Boo, and friends present circles, squares, stars, and more—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

He's Happy, Heartfelt and Hilarious. Which character is this? Yes, it's Hugg from ABC Galaxy! This cute plush toy is the perfect first mate to every kid's adventure.

• 12"

Now is the time to start fostering a love of reading. This sweet board book helps babies get acquainted with 20 different animals from around the world using bright colors, adorable images, and simple words, all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Eve! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle