30% Off Select Items

Bring home a best buddy for life with this Peek-A-Boo Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable stuffed Peek-A-Boo toy provides little ones comfort and companionship from daytime to naptime. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 5.5"

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Make your little one's nursery even more comfortable with this GooGoo Lullaby Glow Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this stuffed GooGoo toy's belly gently glows and plays a soothing lullaby when you press his hand. Inspired by one of our most popular characters, this cute and lovable plush toy makes the perfect companion for snuggling up while enjoying a storybook.

• 12"
• Polyester
• Requires 2 AA batteries (included)

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

This sweet, huggable mouse can transform into Squeak's Tizzy, Tog, or Toot with the simple change of a shirt (red, yellow, and green are included), offering endless opportunities for imaginative play. He's also a super snuggly naptime friend.

• 13.5"
• Includes one toy and three shirts

Press Harry the Bunny's hand to see his belly gently glow and hear a soothing lullaby. He's the perfect bedtime companion.

• 13"
• Polyester
• Requires 2 AA batteries (included)

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

He's Happy, Heartfelt and Hilarious. Which character is this? Yes, it's Hugg from ABC Galaxy! This cute plush toy is the perfect first mate to every kid's adventure.

• 12"

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Eve! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Sammy! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Get ready for giggles with this VocabuLarry Bouncing Ball from babyfirst™. Featuring a world of motion and sound, this motorized stuffed Larry ball rolls and bounces on its own and plays the opening song from the TV show Vocabularry. Parents will love the important moving, crawling, and gross motor skill development that happens as children interact with this playful jumping ball.

• 4.5” H x 4.5" L x 6" W
• Requires 3 AAA batteries, batteries included

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Delight your little one with this GooGoo Plush Rattle from babyfirst™. Featuring an embroidered face and soft plush body, this stuffed GooGoo toy is easy for babies to grab and makes a soft rattle noise when shaken. Inspired by one of our most popular characters, this rattle is perfect for developing your child’s motor skills and hand-eye coordination.

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Delight your little one with this GaaGaa Plush Rattle from babyfirst™. Featuring an embroidered face and soft plush body, this stuffed GaaGaa toy is easy for babies to grab and makes a soft rattle noise when shaken. Inspired by one of our most popular characters, this rattle is perfect for developing your child’s motor skills and hand-eye coordination.

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see her and her best friend GooGoo on babyfirst™ TV shows including GooGoo and GaaGaa and My Color Friends.

This adorable Harry rattle will delight little ones with its sweet and familiar embroidered face and textured body.

• Easy for babies to grab and shake it.
• Helps improve motor skills and hand-eye coordination.
• Comes in a variety of textures and colors to stimulate the child’s senses.
• Soft noise shake rattle that attracts the child’s attention.
• 6.5"

Captain Giggs is ready for take-off! If your baby loves learning letters while watching ABC Galaxy then they will love learning with their very own Giggs plush toy. This blue huggable plush is just adorable and oh so much fun!

• 7.5"