All Products - Except sneak peek

Make playtime a hoot and a holler with this Peek-A-Boo Talking Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed Peek-A-Boo toy yawns, giggles, speaks, and plays music (including the Peekaboo I See You! theme song) with five touch points on his hands, feet, and tummy. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 14"
• Requires 3 AAA batteries (included)

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Bring home a best buddy for life with this Peek-A-Boo Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable stuffed Peek-A-Boo toy provides little ones comfort and companionship from daytime to naptime. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 5.5"

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Soft, huggable Harry the Bunny provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 16"
• Polyester
• Hand wash

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

This sweet, huggable mouse can transform into Squeak's Tizzy, Tog, or Toot with the simple change of a shirt (red, yellow, and green are included), offering endless opportunities for imaginative play. He's also a super snuggly naptime friend.

• 13.5"
• Includes one toy and three shirts

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Introducing babyfirst's Sing & Play Robi Plush toy! It's not only soft and huggable but includes three press locations, one on each foot and mouth. Each button activates a different sound, along with a Robi song. Buy yours today for only $24.99! Limited quantities are available. 

11"

3 AAA batteries (Included)

Now is the time to start fostering a love of reading. This sweet board book helps babies get acquainted with 20 different animals from around the world using bright colors, adorable images, and simple words, all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Eve! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Sammy! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Delight your little one with this GooGoo Plush Rattle from babyfirst™. Featuring an embroidered face and soft plush body, this stuffed GooGoo toy is easy for babies to grab and makes a soft rattle noise when shaken. Inspired by one of our most popular characters, this rattle is perfect for developing your child’s motor skills and hand-eye coordination.

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

BOOST EARLY LEARNING and speech development with babyfirst Singing GoGo Interactive Toddler Learning Toy. Soft, cuddly and engaging, this beloved plush toy is inspired by one of our most beloved characters from the GooGoo, GaaGaa and Googies TV shows. With just a warm hug from your little boy or girl, GoGo will lead your little one in a chorus of Counting Fruit & Veggies. 

STIMULATE YOUNG BRAINS with a catchy tune from our vibrantly colored GoGo Talking Toy for toddlers 1-3 years old. As your tot masters the familiar medley, they will also be developing important counting skills and experimenting with language and the sounds they can make. 

COUNTING FRUIT & VEGGIES is a catchy little tune that is irresistible to children. Straight from our Googies cartoon, GoGo leads your tyke in counting from 1 to 10. Using watermelon, bananas, grapes, blueberries and other finger foods your child knows and loves, GoGo shows how numbers relate to quantities in a way little minds can grasp. 

10.5” SOFT BABY PLUSH TOY is the perfect size for little learners to carry from room to room, snuggle with at nap time, and take along to visit the grandparents. Our electronic early development toys that encourage speech and basic counting make learning seem like child’s play. An affectionate squeeze activates babyfirst GoGo Singing Toy so it is easy for a baby to enjoy. GoGo Musical Toy runs on 3 AG13 / LR44 batteries which are included.

GoGo is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.

Delight your little one with this GaaGaa Plush Rattle from babyfirst™. Featuring an embroidered face and soft plush body, this stuffed GaaGaa toy is easy for babies to grab and makes a soft rattle noise when shaken. Inspired by one of our most popular characters, this rattle is perfect for developing your child’s motor skills and hand-eye coordination.

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see her and her best friend GooGoo on babyfirst™ TV shows including GooGoo and GaaGaa and My Color Friends.

Introducing - your favorite rockstar, GiGi, now available in a singing cuddly plush toy! Your child will love hugging and singing along to their favorite songs. Collect them all today!

Keep your little one laughing during playtime with this GiGi (Googies) Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GiGi toy sings a song when squeezed. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 10.5"
• Requires 3 AG13/LR44 batteries (included)
• Song - My Face Song. Listen to this song

GiGi is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.