All Products minus Touchpad

Kiddos will dance, play, and laugh along with this cuddly friend that giggles when he's hugged or bounced.

• 12"
• Requires 3 AG13/LR44 batteries (included)

Harry the Bunny is fun and educational from head to toe! When your little one presses his ears and paws, he says "Hello" and "Goodnight," sings six favorite songs, counts to 10, and recites the ABCs. Not to mention he's cute as a button and so very huggable.

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

Cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This set includes black, blue, green, red, yellow, and white crayons and comes in its own carrying case.

• 8" each
• Each requires 3 AG13/LR44 batteries (included)
• Plastic carrying case

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Peek-a-Boo wants to talk and play! Five touch points on his hands, feet, and tummy let him yawn, giggle, speak, and play music (the I See You theme song).

• 14"
• Requires 3 AAA batteries (included)

Soft, huggable VocabuLarry provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 8.5"
• Polyester
• Hand wash

VocabuLarry wants to talk and play! Five touch points on his wings, feet, and tummy activate phrases that will engage your little one, including "Hello!" "Goodbye!" and "Love you!"

• 8.5"
• Requires 3 AAA batteries (included)

These cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This collection includes orange, pink, brown, and purple crayons, along with Mr. Pencil and Mr. Eraser, and comes in its own carrying case.

• 8" each
• Each requires 3 AG13/LR44 batteries (included)
• Plastic carrying case

Soft, huggable Peek-a-Boo provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 5.5"

Peek-a-Boo introduces his animal friends by playing his favorite game! Little ones will love to discover who is hiding behind the flaps as they learn about life on the farm.

• 7" x 6"
• 12 pages

Kiddos will dance, play, and laugh along with this cuddly friend that giggles when she's hugged or bounced.

• 12" 
• Polyester
• Requires 3 AG13/LR44 batteries (included)

The magical crayons of the Color Crew introduce everyday items organized by the shades of the rainbow (and more!) to help children begin to identify colors in their world—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Take home your favorite laughing babies and guarantee hours of fun for your little one! Your baby won't stop laughing with the Interactive GooGoo and GaaGaa Plush Toys, laugh out loud wherever you go! Bounce, hug, or dance with the toy to hear them laughing.

- Each plush is 12 "

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

Soft, huggable Rainbow Horse provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 8"

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

This sweet, huggable mouse can transform into Squeak's Tizzy, Tog, or Toot with the simple change of a shirt (red, yellow, and green are included), offering endless opportunities for imaginative play. He's also a super snuggly naptime friend.

• 13.5"
• Includes one toy and three shirts

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Press GooGoo's hand to see his belly gently glow and hear a soothing lullaby. He's the perfect bedtime companion.

• 12"
• Polyester
• Requires 2 AA batteries (included)

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

This huggable, totable mini version of everyone's favorite word-loving bird is just right for little hands and on-the-go playtime. Package him with VocabuLarry's Cars and Trucks Board Book for a sweet gift.

• 5.5"

Soft, huggable Harry the Bunny provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 16"
• Polyester
• Hand wash

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"