Best Sellers

Harry the Bunny is fun and educational from head to toe! When your little one presses his ears and paws, he says "Hello" and "Goodnight," sings six favorite songs, counts to 10, and recites the ABCs. Not to mention he's cute as a button and so very huggable.

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

Keep your little one laughing during playtime with this GooGoo Giggle Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GooGoo toy giggles when he's bounced. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 12"
• Requires 3 AG13/LR44 batteries (included)

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Make playtime a hoot and a holler with this Peek-A-Boo Talking Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed Peek-A-Boo toy yawns, giggles, speaks, and plays music (including the Peekaboo I See You! theme song) with five touch points on his hands, feet, and tummy. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 14"
• Requires 3 AAA batteries (included)

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This set includes black, blue, green, red, yellow, and white crayons.

For a limited time, get 1 set of coloring crayons (12 Count) with every Color Crew Talking Plush toy. 

• 8" each
• Each requires 3 AG13/LR44 batteries (included)

These cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This collection includes orange, pink, brown, and purple crayons, along with Mr. Pencil and Mr. Eraser.

For a limited time, get 1 set of coloring crayons (12 Count) with every Color Crew Talking Plush toy. 

• 8" each
• Each requires 3 AG13/LR44 batteries (included)

Keep your little one laughing during playtime with this GaaGaa Giggle Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GaaGaa toy giggles when she's bounced. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 12" 
• Polyester
• Requires 3 AG13/LR44 batteries (included)

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see her and her best friend GooGoo on babyfirst™ TV shows including GooGoo and GaaGaa and My Color Friends.

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

Help your little one feel more secure at naptime with this GooGoo Plush Lovey Blanket from babyfirst™. Made with soft plush fabric, this cuddly baby accessory has a long square blanket and a cute stuffed GooGoo head and arms at the top that’s perfect for snuggling. This blue lovey blanket is sure to become baby’s favorite companion, providing security and comfort during car rides, playtime, and beyond.

• 25" x 25"
• Polyester
• Plush head and arms
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Help your little one feel more secure at naptime with this GaaGaa Plush Lovey Blanket from babyfirst™. Made with soft plush fabric, this cuddly baby accessory has a long square blanket and a cute stuffed GaaGaa head and arms at the top that’s perfect for snuggling. This pink lovey blanket is sure to become baby’s favorite companion, providing security and comfort during car rides, playtime, and beyond.

• 25" x 25"
• Polyester
• Plush head and arms
• Hand wash

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see her and her best friend GooGoo on babyfirst™ TV shows including GooGoo and GaaGaa and My Color Friends.