Best Sellers

Kiddos will dance, play, and laugh along with this cuddly friend that giggles when he's hugged or bounced.

• 12"
• Requires 3 AG13/LR44 batteries (included)

Harry the Bunny is fun and educational from head to toe! When your little one presses his ears and paws, he says "Hello" and "Goodnight," sings six favorite songs, counts to 10, and recites the ABCs. Not to mention he's cute as a button and so very huggable.

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

Kiddos will dance, play, and laugh along with this cuddly friend that giggles when she's hugged or bounced.

• 12" 
• Polyester
• Requires 3 AG13/LR44 batteries (included)

These cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This collection includes orange, pink, brown, and purple crayons, along with Mr. Pencil and Mr. Eraser, and comes in its own carrying case.

• 8" each
• Each requires 3 AG13/LR44 batteries (included)
• Plastic carrying case

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This set includes black, blue, green, red, yellow, and white crayons and comes in its own carrying case.

• 8" each
• Each requires 3 AG13/LR44 batteries (included)
• Plastic carrying case

Peek-a-Boo wants to talk and play! Five touch points on his hands, feet, and tummy let him yawn, giggle, speak, and play music (the I See You theme song).

• 14"
• Requires 3 AAA batteries (included)

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

There's nothing like a super-soft lovey blanket to help a little one feel secure at naptime. Even better? This one incorporates cherished friend GooGoo—it'll instantly earn a spot in your child's heart.

• 25" x 25"
• Polyester
• Plush head and arms
• Hand wash

This great collection contains our First Numbers Book, First Colors book, and First Animals Book! Your little one can choose between learning the number 1 through 12, looking at all the colors on the rainbow, or learning about different and adorable animals.


When a baby is born, they will only eat and sleep. However, as each day goes by, your child will start to develop into an individual. They will also start to display their own personality. As a parent, you only want what's best for your child. This includes helping your child master their cognitive skills.

A child will begin their formal education only from the time they start preschool. Research though has proved that children begin honing their learning skills right from the time they are merely infants. Thus, even though your infant cannot understand the meaning of numbers, they are still able to learn about them. This will help them later on, when they actually begin their education.