Learning Toys.

Get ready to unlock the musical world of the Notekins! Parents and caregivers can help kiddos bring our most loved musical characters to playtime by using these adorable felt finger puppets. 

Great for storytime, sing-alongs, or anytime (they're perfect on-the-go toys).

The new amazing toy - Learning through culture, art & augmented reality! Brought to you by Boxies Experience the magic of Art & Augmented Reality with your kids. All you need is your device and Box Art™ —one high-tech toy with endless combinations. Each set includes: 10 cubes 20 cards 1 polyester bag

Get Started - Watch the videos

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Little ones can drum along to Zumbini Time or create their own jams with these high-quality wood bongos in whimsical designs.

• 6" x 12" x 5"
• Wood
• Approved for Children ages 1+
• Parental supervision required

Pretend play starts here! Parents and caregivers can help kiddos interact with their favorite BabyFirst characters using these adorable felt finger puppets, great for story time, singalongs, or anytime (they're perfect on-the-go toys).

Have fun charging up motor skills and hand-eye coordination with this adorable plush set featuring the Color Crew as the pins and starring Mr. Eraser as the bowling ball. Line them up, knock them down, and line them up again.

• 8" pins; 6" ball
• Rattle inside of the ball
• Polyester
• Hand wash

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

These cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This collection includes orange, pink, brown, and purple crayons, along with Mr. Pencil and Mr. Eraser.

For a limited time, get 1 set of coloring crayons (12 Count) with every Color Crew Talking Plush toy. 

• 8" each
• Each requires 3 AG13/LR44 batteries (included)

It's a good day to sing and play! Kiddos can click, tap, and dance along to Zumbini Time (or create their own beats) with a set of wooden rhythm sticks. Includes one riveted stick and one flat stick.

• 8" each
• Wood
• Approved for children 3+
• Parental supervision required

Kids get a sensory boost and learn to keep the beat with these simple instruments that are also great on-the-go toys.

• 3"
• Plastic
• Approved for children below 3
• Parental supervision required

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Beep beep! Everyone's favorite word-loving bird takes baby on a road trip to meet all sorts of vehicles and begin connecting words, sounds, and images.

• 5" x 5"
• 20 pages

The adorable BabyFirst characters are here to help kiddos get acquainted with the many shapes in their world. Using fun illustrations in vibrant colors, Tec the Tractor, VocabuLarry, Peek-a-Boo, and friends present circles, squares, stars, and more—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Harry the Bunny is fun and educational from head to toe! When your little one presses his ears and paws, he says "Hello" and "Goodnight," sings six favorite songs, counts to 10, and recites the ABCs. Not to mention he's cute as a button and so very huggable.

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

Now is the time to start fostering a love of reading. This sweet board book helps babies get acquainted with 20 different animals from around the world using bright colors, adorable images, and simple words, all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

The magical crayons of the Color Crew introduce everyday items organized by the shades of the rainbow (and more!) to help children begin to identify colors in their world—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash