Learning Toys

Give your child a head start in school with our new interactive touchpad! Providing countless activities and supervised by top educational experts, the Play & Learn Touchpad will help make your child's learning process fun and entertaining!

For the littlest learners:

• Includes 4 Modes: Learn - An interactive approach to learning through exploration and engage your children's development, curiosity, and creativity with words and fun sounds; Basic and Advanced Quiz - Reinforce the learning experience with a fun activity; Music - having fun with music and learning about the world.
• Comes with 8 durable plastic (PP) learning cards (16 lesson pages) and volume control. Take learning activities on the go; perfect for long car or plane rides.
• Skills include alphabet, numbers, time, colors, fruits, shapes, animals, weathers, emotions, professions, music, transportation, and problem solving
• The learning cards graphic features images of favorite babyfirst friends
• Age recommended: 2-4 years old

Requires 3 AAA batteries (included)

No headphone jack on device

9" x 7.5" x 1"

Harry the Bunny is fun and educational from head to toe! When your little one presses his ears and paws, he says "Hello" and "Goodnight," sings six favorite songs, counts to 10, and recites the ABCs. Not to mention he's cute as a button and so very huggable.

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

Make playtime a hoot and a holler with this Peek-A-Boo Talking Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed Peek-A-Boo toy yawns, giggles, speaks, and plays music (including the Peekaboo I See You! theme song) with five touch points on his hands, feet, and tummy. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 14"
• Requires 3 AAA batteries (included)

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This set includes black, blue, green, red, yellow, and white crayons.

For a limited time, get 1 set of coloring crayons (12 Count) with every Color Crew Talking Plush toy. 

• 8" each
• Each requires 3 AG13/LR44 batteries (included)

Make playtime a hoot and a holler with this VocabuLarry Talking Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed Larry toy plays words and phrases including “Hello!” “Goodbye!” and “Love you!” with five touch points on his wings, feet, and tummy. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 8.5"
• Requires 3 AAA batteries (included)

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

These cozy crayons help little ones learn the colors by name and imagine all sorts of bright adventures. Each crayon announces its shade when squeezed. This collection includes orange, pink, brown, and purple crayons, along with Mr. Pencil and Mr. Eraser.

For a limited time, get 1 set of coloring crayons (12 Count) with every Color Crew Talking Plush toy. 

• 8" each
• Each requires 3 AG13/LR44 batteries (included)

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Pretend play starts here! Parents and caregivers can help kiddos interact with their favorite BabyFirst characters using these adorable felt finger puppets, great for story time, singalongs, or anytime (they're perfect on-the-go toys).

Get ready to unlock the musical world of the Notekins! Parents and caregivers can help kiddos bring our most loved musical characters to playtime by using these adorable felt finger puppets. 

Great for storytime, sing-alongs, or anytime (they're perfect on-the-go toys).

Kids get a sensory boost and learn to keep the beat with these simple instruments that are also great on-the-go toys.

• 3"
• Plastic
• Approved for children below 3
• Parental supervision required

The new amazing toy - Learning through culture, art & augmented reality! Brought to you by Boxies Experience the magic of Art & Augmented Reality with your kids. All you need is your device and Box Art™ —one high-tech toy with endless combinations. Each set includes: 10 cubes 20 cards 1 polyester bag

Get Started - Watch the videos

It's a good day to sing and play! Kiddos can click, tap, and dance along to Zumbini Time (or create their own beats) with a set of wooden rhythm sticks. Includes one riveted stick and one flat stick.

• 8" each
• Wood
• Approved for children 3+
• Parental supervision required

Little ones can drum along to Zumbini Time or create their own jams with these high-quality wood bongos in whimsical designs.

• 6" x 12" x 5"
• Wood
• Approved for Children ages 1+
• Parental supervision required

Zumbini Time friend Kalino is fun and educational from head to toe! When your little one presses his hands, feet, or tummy, he plays one of five singalong tunes. Not to mention he's cute as a button and so very huggable. Songs include "The Welcome Song," "Breakfast," "Like a Kangaroo," "The Happy Song," and "Everybody Singing."

• 13"
• 3 AAA batteries (included)

Spread the joy in the happiest season by gifting first™! 

A complete learning experience awaits with the award-winning app by babyfirst.

24/7 live stream, 100% safe navigation, and a library of 1000+ educational videos, games, songs, and books will make learning fun and easy.

• Just for the season: 66% off*!
• Get & Gift on the same day!
• watch, play, jingle, and learn with all your favorite characters!

*Over monthly subscription

Stack and play with the colorful Alphabet Nesting and Stacking Toy from babyfirst. This fun set of 10 sturdy stacking boxes encourages little ones to learn letters and more as they stack, build, and nest them together. These blocks are fun from A-Z!

• Encourages cognitive skills, object recognition, hand-eye coordination, and fine motor skills
• Stack them to form a tower nearly three feet high!
• Cardboard blocks are durable and fit into the included carrying case for easy transportation
• Stack, build, and nest boxes together to form any shape you can think of
• Perfect for little hands, this set provides endless opportunities for creativity