This sweet, huggable mouse can transform into Squeak's Tizzy, Tog, or Toot with the simple change of a shirt (red, yellow, and green are included), offering endless opportunities for imaginative play. He's also a super snuggly naptime friend.

• 13.5"
• Includes one toy and three shirts

Babies will love the bright colors and fun sounds (phone ring, message, and camera click) of their very own toy smartphone. The screen graphic features images of favorite BabyFirst friends Harry the Bunny, VocabuLarry, the Color Crew, and more.

• 5" x 5"
• Requires 2 AAA batteries (included)
• Recommended age: 6m+

Soft, huggable Rainbow Horse provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 8"

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Give your child a head start in school with our new interactive touchpad! Providing countless activities and supervised by top educational experts, the Play & Learn Touchpad will help make your child's learning process fun and entertaining!

For the littlest learners:

• Includes 4 Modes: Learn - An interactive approach to learning through exploration and engage your children's development, curiosity, and creativity with words and fun sounds; Basic and Advanced Quiz - Reinforce the learning experience with a fun activity; Music - having fun with music and learning about the world.
• Comes with 8 durable plastic (PP) learning cards (16 lesson pages) and volume control. Take learning activities on the go; perfect for long car or plane rides.
• Skills include alphabet, numbers, time, colors, fruits, shapes, animals, weathers, emotions, professions, music, transportation, and problem solving
• The learning cards graphic features images of favorite babyfirst friends
• Age recommended: 2-4 years old

Requires 3 AAA batteries (included)

9" x 7.5" x 1"

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"

He's Happy, Heartfelt and Hilarious. Which character is this? Yes, it's Hugg from ABC Galaxy! This cute plush toy is the perfect first mate to every kid's adventure.

• 12"

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Eve! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Sammy! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Get ready to unlock the musical world of the Notekins! Parents and caregivers can help kiddos bring our most loved musical characters to playtime by using these adorable felt finger puppets. 

Great for storytime, sing-alongs, or anytime (they're perfect on-the-go toys).

She's the captain, he's every kid first mate. She loves to laugh, he loves to hug. And they both know everything about the alphabet! Now this inseparable duo can have new adventures at your house. Take home the ABC Galaxy characters to join your little one while they watch the ABC Galaxy show and develop their speech and words!

• Giggs - 7.5"
• Huggs- 12"

Great news...  The Looi Plush Doll is now in stock! 

This big, soft plush version of the cutest cat on TV features a cuddly body and embroidered detailing, making the Looi star a perfect couch cuddler or playtime friend.

Captain Giggs is ready for take-off! If your baby loves learning letters while watching ABC Galaxy then they will love learning with their very own Giggs plush toy. This blue huggable plush is just adorable and oh so much fun!

• 7.5"

Stack and play with the colorful Alphabet Nesting and Stacking Toy from babyfirst. This fun set of 10 sturdy stacking boxes encourages little ones to learn letters and more as they stack, build, and nest them together. These blocks are fun from A-Z!

• Encourages cognitive skills, object recognition, hand-eye coordination, and fine motor skills
• Stack them to form a tower nearly three feet high!
• Cardboard blocks are durable and fit into the included carrying case for easy transportation
• Stack, build, and nest boxes together to form any shape you can think of
• Perfect for little hands, this set provides endless opportunities for creativity

Give a new meaning to "dinner and a show"!

Introducing babyfirst dinner placemats, the coloring placemats that make kids want dinner. With these two placemats, your children will be entertained for hours without even realizing they're being fed! Kids may be up the latest of bedtime, but that doesn't mean they should miss out on a family dinner.

Say goodbye to stains, spills, and wasted paper! Great for parties, kids will love it!

Set includes:

• 2x food-grade silicone placemats (approx. 11.8" x 15.7")
• One set of non-toxic erasable markers 

Easy to clean with soap and hot water**

You may have tried many types of kids' toys, but nothing as cute and multi-functional as our Soft Building Blocks. With its soft, durable, and easy-to-stack blocks, you can see your little one develop their motor skills and sensory development. Different colors make stacking blocks exciting; You may also use it as a teether!

Details: 

• Embossed numbers, basic math symbols, animals, shapes, geometrical patterns, and fruits on the different sides of the building blocks
• BPA Free and made with food-grade silicone
• Storage bag included
• 12 blocks 
• Blocks are 2" x 2" x 2" 

Give your little ones the best playtime experience. The babyfirst Nesting and Stacking Cups are the perfect toy for all ages. Even from a young age, kids can learn colors, shapes, and numbers while playing with them. And when they get older, they can use them to practice math and build their motor skills. These cups will always be ready for whatever your little one is up to!

Details:

• Great for stacking, organizing, and counting
• Nesting cups can be cleaned and reused daily. All you need is soap, water, or a wet cloth and your clean-up is done!
• The lightweight and compact design for easy transportation!
• Use them at home, while traveling, for water play, beach play, and more!

The Soft Stacking Tower is the perfect toy for children of all ages and children who love to build and stack. Excellent addition to the toy box to develop hand-eye coordination, social skills, and geometric concepts. The Soft Stacking Tower is a great way to start developing mathematicians! Each piece is made of soft silicone, which is much easier for little hands to grip and stack. 

Details:

• Embossed with letters of the alphabet, addition, subtraction, multiplication, and division symbols on each level
• BPA Free and made with food-grade silicone
• 6 stacking cylinders that double as teethers
• Stacking height of 9" 

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