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Harry the Bunny is fun and educational from head to toe! When your little one presses his ears and paws, he says "Hello" and "Goodnight," sings six favorite songs, counts to 10, and recites the ABCs. Not to mention he's cute as a button and so very huggable.

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

The magical crayons of the Color Crew introduce everyday items organized by the shades of the rainbow (and more!) to help children begin to identify colors in their world—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Peek-a-Boo introduces his animal friends by playing his favorite game! Little ones will love to discover who is hiding behind the flaps as they learn about life on the farm.

• 7" x 6"
• 12 pages

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

Soft, huggable Harry the Bunny provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 16"
• Polyester
• Hand wash

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

Press Harry the Bunny's hand to see his belly gently glow and hear a soothing lullaby. He's the perfect bedtime companion.

• 13"
• Polyester
• Requires 2 AA batteries (included)

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Beep beep! Everyone's favorite word-loving bird takes baby on a road trip to meet all sorts of vehicles and begin connecting words, sounds, and images.

• 5" x 5"
• 20 pages

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

The adorable BabyFirst characters are here to help kiddos get acquainted with the many shapes in their world. Using fun illustrations in vibrant colors, Tec the Tractor, VocabuLarry, Peek-a-Boo, and friends present circles, squares, stars, and more—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Now is the time to start fostering a love of reading. This sweet board book helps babies get acquainted with 20 different animals from around the world using bright colors, adorable images, and simple words, all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Delight your little one with this GooGoo Plush Rattle from babyfirst™. Featuring an embroidered face and soft plush body, this stuffed GooGoo toy is easy for babies to grab and makes a soft rattle noise when shaken. Inspired by one of our most popular characters, this rattle is perfect for developing your child’s motor skills and hand-eye coordination.

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

The new amazing toy - Learning through culture, art & augmented reality! Brought to you by Boxies Experience the magic of Art & Augmented Reality with your kids. All you need is your device and Box Art™ —one high-tech toy with endless combinations. Each set includes: 10 cubes 20 cards 1 polyester bag

Get Started - Watch the videos

You may have tried many types of kids' toys, but nothing as cute and multi-functional as our Soft Building Blocks. With its soft, durable, and easy-to-stack blocks, you can see your little one develop their motor skills and sensory development. Different colors make stacking blocks exciting; You may also use it as a teether!

Details: 

• Embossed numbers, basic math symbols, animals, shapes, geometrical patterns, and fruits on the different sides of the building blocks
• BPA Free and made with food-grade silicone
• Storage bag included
• 12 blocks 
• Blocks are 2" x 2" x 2" 

Whether you're watching BabyFirst with your little one while drinking your morning coffee, evening tea, or something in between – this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher.

• Features Blossom 
• Holds 11 oz 
• Ceramic
• Dishwasher and microwave safe

Give your little ones the best playtime experience. The babyfirst Nesting and Stacking Cups are the perfect toy for all ages. Even from a young age, kids can learn colors, shapes, and numbers while playing with them. And when they get older, they can use them to practice math and build their motor skills. These cups will always be ready for whatever your little one is up to!

Details:

• Great for stacking, organizing, and counting
• Nesting cups can be cleaned and reused daily. All you need is soap, water, or a wet cloth and your clean-up is done!
• The lightweight and compact design for easy transportation!
• Use them at home, while traveling, for water play, beach play, and more!