All Characters

Press Harry the Bunny's hand to see his belly gently glow and hear a soothing lullaby. He's the perfect bedtime companion.

• 13"
• Polyester
• Requires 2 AA batteries (included)

Peek-a-Boo introduces his animal friends by playing his favorite game! Little ones will love to discover who is hiding behind the flaps as they learn about life on the farm.

• 7" x 6"
• 12 pages

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Eve! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

Beep beep! Everyone's favorite word-loving bird takes baby on a road trip to meet all sorts of vehicles and begin connecting words, sounds, and images.

• 5" x 5"
• 20 pages

Help your kiddo learn object permanence and observation skills by playing Find the Acorn with Sammy! This soft, huggable friend provides endless opportunities for imaginative play, and of course comfort for naptime, bedtime, and other transitions.

• 11"
• Acorn contains rattle

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Great news...  The Looi Plush Doll is now in stock! 

This big, soft plush version of the cutest cat on TV features a cuddly body and embroidered detailing, making the Looi star a perfect couch cuddler or playtime friend.

We understand how hard it is to keep your baby clean. Not only do they have a minimal attention span, but they also have a knack for sitting in their food!

The babyfirst bib is designed to be the perfect solution for feeding times with your little ones' favorite characters. It features a deep pocket and wide opening to ensure that no food falls on your child's clothes while eating.

Made from durable food-grade silicone, it's soft and easy to clean. This bib won't absorb water, so it's ready to use again and again!

Two-color options to choose from or buy the set!

Introducing babyfirst's Sing & Play Robi Plush toy! It's not only soft and huggable but includes three press locations, one on each foot and mouth. Each button activates a different sound, along with a Robi song. Buy yours today for only $24.99! Limited quantities are available. 

11"

3 AAA batteries (Included)

Introducing - your favorite rockstar, GooGoo, is now available in a singing cuddly plush toy! Your child will love hugging and singing along to their favorite songs. Collect them all today!

Keep your little one laughing during playtime with this GooGoo (Googies) Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GooGoo toy sings a song when squeezed. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 10.5"
• Requires 3 AG13/LR44 batteries (included)
• Song - The Animal Dance. Listen to this song

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.

Introducing - your favorite rockstar, GaaGaa, now available in a singing cuddly plush toy! Your child will love hugging and singing along to their favorite songs. Collect them all today!

Keep your little one laughing during playtime with this GaaGaa (Googies) Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GaaGaa toy sings a song when squeezed. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 10.5"
• Requires 3 AG13/LR44 batteries (included)
• Song - Sometimes You Can Tell How I Feel. Listen to this song

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.