All Characters

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Zumbini Time friend Kalino is fun and educational from head to toe! When your little one presses his hands, feet, or tummy, he plays one of five singalong tunes. Not to mention he's cute as a button and so very huggable. Songs include "The Welcome Song," "Breakfast," "Like a Kangaroo," "The Happy Song," and "Everybody Singing."

• 13"
• 3 AAA batteries (included)

Set the stage for a memorable birthday celebration with balloons featuring your babe's favorite character—a perfect accompaniment to our BabyFirst Party Collection and Party Stickers.

• 11"
• Latex
• 10 balloons (5 sky blue, 5 royal blue)

Set the stage for a memorable birthday celebration with balloons featuring your babe's favorite character—a perfect accompaniment to our BabyFirst Party Collection and Party Stickers.

• 11"
• Latex
• 10 balloons (5 orange, 5 green)

The magical crayons of the Color Crew introduce everyday items organized by the shades of the rainbow (and more!) to help children begin to identify colors in their world—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

When you're a kid, a sticker is a treasure! These colorful cuties featuring your little one's favorite character are perfect for parties. Pair them with our BabyFirst Party Collection and Party Balloons for a memorable birthday celebration.

• 1"
• 12 stickers

Great news...  The Looi Plush Doll is now in stock! 

This big, soft plush version of the cutest cat on TV features a cuddly body and embroidered detailing, making the Looi star a perfect couch cuddler or playtime friend.

When you're a kid, a sticker is a treasure! These colorful cuties featuring your little one's favorite characters are perfect for parties. Pair them with our BabyFirst or Color Crew Party Collection and Party Balloons for a memorable birthday celebration.

• 1"
• 12 stickers

We understand how hard it is to keep your baby clean. Not only do they have a minimal attention span, but they also have a knack for sitting in their food!

The babyfirst bib is designed to be the perfect solution for feeding times with your little ones' favorite characters. It features a deep pocket and wide opening to ensure that no food falls on your child's clothes while eating.

Made from durable food-grade silicone, it's soft and easy to clean. This bib won't absorb water, so it's ready to use again and again!

Two-color options to choose from or buy the set!

We understand how hard it is to keep your baby clean. Not only do they have a minimal attention span, but they also have a knack for sitting in their food!

The babyfirst bib is designed to be the perfect solution for feeding times with your little ones' favorite characters. It features a deep pocket and wide opening to ensure that no food falls on your child's clothes while eating.

Made from durable food-grade silicone, it's soft and easy to clean. This bib won't absorb water, so it's ready to use again and again!

Two-color options to choose from or buy the set!