All Products - Except sneak peek

Introducing Harry the Bunny Sing & Play from babyfirst™. The ultimate companion for your little ones' fun and educational adventures!

Say hello to the cuddliest and most interactive plush toy in town! Harry the Bunny is here to captivate your child's imagination while providing a world of learning opportunities. 

With just a gentle press on his adorable ears or paws, Harry comes to life, greeting your little one with a cheerful "hello" and bidding them a sweet "goodnight" when it's time to rest. 

But that's not all! Harry is a true maestro, ready to serenade your child with six of their all-time favorite songs. From catchy nursery rhymes to delightful melodies, Harry's singing will have your little one dancing and singing along in no time! 

But wait, there's more! Harry is not just a musical genius; he's also a brilliant teacher. As your child presses his paws, they'll be enchanted by Harry's ability to count up to 10, helping them master their numbers effortlessly. And that's not all – Harry is also a pro at reciting the ABCs, making learning the alphabet a breeze! 

Crafted with love and attention to detail, Harry the Bunny Sing & Play is made from the softest, most huggable materials, ensuring endless hours of snuggles and comfort. 

Perfect for playtime, bedtime, or even on-the-go adventures, Harry the Bunny Sing & Play is the ideal companion for your child's growth and development. 

So why wait? Bring home Harry the Bunny Sing & Play today and watch your child's face light up with joy and excitement as they embark on a magical journey of learning and fun! 

• 13"
• Requires 2 AAA batteries (included)
• Polyester
• Hand wash

Make playtime a hoot and a holler with this Peek-A-Boo Talking Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed Peek-A-Boo toy yawns, giggles, speaks, and plays music (including the Peekaboo I See You! theme song) with five touch points on his hands, feet, and tummy. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 14"
• Requires 3 AAA batteries (included)

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Bring home a best buddy for life with this VocabuLarry Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable stuffed Larry toy provides little ones comfort and companionship from daytime to naptime. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 8.5"
• Polyester
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Bring home a best buddy for life with this Peek-A-Boo Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this huggable stuffed Peek-A-Boo toy provides little ones comfort and companionship from daytime to naptime. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 5.5"

Peek-A-Boo is a friendly blue character who swings, rolls, bounces, summersaults and tiptoes into the hearts of little ones. You can see him on the babyfirst™ TV show Peekaboo I See You!.

Soft, huggable Rainbow Horse provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 8"

Opportunities for silliness abound with adorable Al the puppet friend. Let him join in on story time and singalongs. He's also guaranteed to turn frowns upside down!

• 9"

Adorable squirrels Sammy and Eve just love to play Find the Acorn, and your little one will too! As kiddos search and open up the flaps, they'll learn spatial concepts such as "under," "behind," and "inside."

• 7" x 6"
• 12 pages

Soft, huggable Harry the Bunny provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 16"
• Polyester
• Hand wash

Make your little one's nursery even more comfortable with this GooGoo Lullaby Glow Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this stuffed GooGoo toy's belly gently glows and plays a soothing lullaby when you press his hand. Inspired by one of our most popular characters, this cute and lovable plush toy makes the perfect companion for snuggling up while enjoying a storybook.

• 12"
• Polyester
• Requires 2 AA batteries (included)

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

We all hope our kids will grow up to be good eaters. Harry the Bunny is here to help make fruits and veggies fun from the start in this sweet, colorful board book.

• 6" x 6"
• 18 pages

This sweet, huggable mouse can transform into Squeak's Tizzy, Tog, or Toot with the simple change of a shirt (red, yellow, and green are included), offering endless opportunities for imaginative play. He's also a super snuggly naptime friend.

• 13.5"
• Includes one toy and three shirts

Rainbow Horse guides kiddos through each hue of the rainbow, introducing common objects to help them begin color identification. The graduated edge lets them easily choose their favorite shade.

• 7" x 6"
• 12 pages

Hugg and Giggs bring the alphabet to kids! Here little ones venture through the galaxy of letters. Each page features a word and a cute, colorful illustration to help them begin to make connections between letters, sounds, and images.

• 5" x 5"
• 28 pages

Kiddos' favorite BabyFirst characters like Harry the Bunny, VocabuLarry, Rainbow Horse, and more share early counting concepts using numbers 1 through 12 alongside bright colors and eye-catching images—all on sturdy pages made just for little hands to turn.

• 5" x 5"
• 24 pages

Beep beep! Everyone's favorite word-loving bird takes baby on a road trip to meet all sorts of vehicles and begin connecting words, sounds, and images.

• 5" x 5"
• 20 pages

Keep your little one engaged on the go with this GooGoo Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small GooGoo toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 14" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

GooGoo is a cute and curious 18-month-old baby with a very rich inner world. You can see him and his best friend GaaGaa on babyfirst™ TV shows including GooGoo, GooGoo and GaaGaa, and My Color Friends.

Soft, huggable Tillie provides endless opportunities for imaginative play plus comfort for naptime, bedtime, and other transitions.

• 13"

Keep your little one engaged on the go with this VocabuLarry Plush Stroller Toy from babyfirst™. Made with soft plush fabric, this small Larry toy attaches to strollers or car seats and features a rainbow-hued Blossom print rattle that makes noise when shaken. Inspired by one of our most popular characters, this stroller toy is the perfect way to entertain your baby wherever you go.

• 13" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

VocabuLarry (AKA Larry) is a cute and curious parrot with an appetite for learning new words. You can see him on babyfirst™ TV shows including Vocabularry, Larry’s Surprise Eggs, and Harry and Larry.

Let Harry the Bunny help keep baby engaged on stroller and car seat adventures with this colorful hanging plush toy with rattle that also features a rainbow-hued Blossom print.

• 16" including leash and clip
• Rattle inside
• Plastic clip
• Hand wash

Introducing - your favorite rockstar, GaaGaa, now available in a singing cuddly plush toy! Your child will love hugging and singing along to their favorite songs. Collect them all today!

Keep your little one laughing during playtime with this GaaGaa (Googies) Plush Toy from babyfirst™. Featuring a cuddly exterior made with soft plush fabric, this interactive stuffed GaaGaa toy sings a song when squeezed. Inspired by one of our most popular characters, this plush toy is sure to be a playtime favorite for any child for years to come.

• 10.5"
• Requires 3 AG13/LR44 batteries (included)
• Song - Sometimes You Can Tell How I Feel. Listen to this song

GaaGaa is a cute and curious 18-month-old baby with a very rich inner world. You can see them and their best friends on babyfirst™ TV shows including Googies, GooGoo, GooGoo and GaaGaa.

Introducing babyfirst's Sing & Play Robi Plush toy! It's not only soft and huggable but includes three press locations, one on each foot and mouth. Each button activates a different sound, along with a Robi song. Buy yours today for only $24.99! Limited quantities are available. 

11"

3 AAA batteries (Included)